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Sr. Manager, Customer Relationship Marketing

Aspen Dental

This is a Full-time position in Chicago, IL posted June 7, 2021.

For 22 years, Aspen Dental Management, Inc (ADMI) has been innovating and iterating on the dental support organization model.

We?re an entrepreneurial-minded group that relentlessly pursues new ways to break down barriers in support of the dentists and 10,000 team members who care for the 1.8 million patients that come through the doors of Aspen Dental practices every year.

We believe the culture and partnership cultivated amongst the practice owners, practice teams and ADMI support team powers our success and makes it virtually impossible to imitate what we do.

Our continued growth has created an opportunity to join our Marketing Team as a Sr.

Manager, Customer Relationship Marketing.

Job Summary The Sr.

Manager, Customer Relationship Marketing (CRM) will be a champion of CRM activities for one or more brands within the ADMI portfolio.

This role will develop customer and personalization strategies in partnership with Customer Analytics, develop campaign plans and oversee the activation of customer data to deliver effective and accurate customer experiences that are rooted in business and brand goals while keeping the customer at the center of the experience. Partner with internal and external stakeholders to lead the strategic, executional and implementation processes that deliver on key performance indicators across the entire customer journey.

It will be critical that the Sr.

Manager, CRM be able to manage multiple priorities in process at the same time, seamlessly navigating both strategic and executional requirements.

Leading CRM initiatives will occur across multiple internal and external partners, but ultimate accountability will be held by the CRM team.

CRM will function as a shared services team, actively developing a CRM center of excellence within the organization.

Essential Responsibilities * Actively support the Director, CRM and business leads in the organization to assess current needs and identify opportunities for CRM to support each brand?s business objectives* Educate the organization and build stakeholder alignment to CRM best practices and opportunities for CRM to contribute to achieving business objectives* Develop personalized customer experiences and campaigns based upon research, customer insights and customer segmentation* Partner with Customer Analytics to inform segmentation strategies and implement targeted marketing tests including monitoring accuracy with data outputs that deliver on the aligned upon test and learn plan* Provide strategic and technical direction for patient activation including defining targeting and personalization requirements with measurement in mind to ensure plan design is actionable * Partner with Product Marketing to build optimal customer experiences and inform requirements for marketing system applications * Oversee the usage, framework and requirements of the campaign management system and data needs that are required to meet the agreed upon channel experiences of the business * Oversee reports and dashboards that provide insights into key programs and initiatives on an on-going basis.

* Development of business case(s) that support the required investment of resources* Leverage and incorporate the right external partners (agencies, data and service providers, white label solutions) to best bring each brand?s vision to life Requirements/Qualifications * Bachelor?s Degree required* 7+ years related experience with a focus on planning and executing CRM solutions including DM, email, SMS and OTM for brands in the retail, service or healthcare categories (agency or brand-side)* Advanced relational marketing database knowledge, proficiency with direct marketing principles, database marketing, customer contact strategy and system and the design implementation of CRM, loyalty and referral programs* Proficient with the use of relational databases and query design to research, review and coordinate marketing data to address complex business questions * A ?hands-on?

leader able to shift from visionary/strategic thinker to a tactical expert able to deliver on the strategies developed* Analytically minded and able to structure and mine data, use diagnostic CRM metrics, build projections and analyze opportunities * Lead the development of business cases backed by analytic rigor and well thought out test-and-learn designs * Entrepreneurial and nimble, takes ownership and drives forward amidst ambiguity while also building relationships and alignment cross-functionally with internal partners to contribute to a center of excellence in a shared service model* Strong communication skills, ability to effectively communicate technical concepts to non-technical audiences* Extremely organized with expertise in driving cross-functional initiatives * Ability to travel up to 25% of the time ADMI Core Competencies * Building Effective Teams ?

Creates strong morale and spirit in his/her team; fosters open dialogue; creates a feeling of belonging in the team* Customer Focus ?

Is dedicated to meeting the expectations and requirements of internal and external customers* Drive for Results ?

Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results* Ethics and Values ?

Adheres to an appropriate and effective set of core values and beliefs during both good and bad times; acts in line with those values* Managing Vision and Purpose ?

Is optimistic; can inspire and motivate vision and sense of core purpose