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Associate Director, Analytics

Publicis Groupe

This is a Full-time position in Chicago, IL posted June 9, 2021.

Are you ready to re-invent digital marketing?

At Performics, we’re accelerating the great missions of our clients—brands like Lenovo, Verizon, and Comcast in the ever-evolving world of search engine marketing, programmatic, social media, and ecommerce marketplaces.

If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we’d love to meet you. We’ll give you the tools, support, and freedom to lead, innovate, and grow.

We hire exceptional people for our global headquarters in Chicago and U.S.

locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco.

Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore. 

We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas.

We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more.

For more information regarding our efforts around diversity and inclusion visit us at https://rse2018.publicisgroupe.com/en/nos-talents  or ask your recruiter for details. 

Job Description

Overview 

As a member of the Analytics & Technology team, the Associate Director (AD) guides a team responsible for the development and delivery of data driven solutions for improving marketing performance and the understanding of consumer insights. The AD will focus on the development of client analytic strategies and the design of frameworks and methods across the practice. They will lead clients, agency teams, and partners through the transformation of digital marketing strategies and operationalization of key functions, balancing learning and creativity with efficiency and automation.

This role must be able to solve business issues through data, creativity, and human-insights.

They should be able to contribute in cultivating and growing the analytics teams and build/form relationship with various key stakeholders. 

Responsibilities 

Define, prioritize, and execute various analytics projects including budgeting and scenario planning, test design, campaign optimization, and advanced report production

Responsible for developing KPI framework and modeling performance benchmarks/forecasts 

Develop, maintain, and/or evolve a robust data infrastructure to enable automation 

Contribute toward budget and tactical planning process with measurement and optimization recommendations

Participate independently in weekly/monthly client calls and lead analytics focused calls 

Manage day-to-day responsibilities and projects 

Client Leadership & Business Development

Provide strategic guidance to senior client stakeholders and partners to design, prioritize, and implement projects that improves marketing investment and analytical maturity

Lead development of analytics roadmap to address client’s business and marketing objectives

Work cross-functionally with Media and Account Directors, developing integrated and cross-channel marketing solutions that improves marketing performance

Identify and lead cross-sell/up-sell opportunities and strategies 

People & Team Development

Manage and/or mentor Analytics Manager, Senior Analysts, and Analysts 

Responsible for resource management of direct and indirect team

Participate in team member recruiting and retention efforts

Establish expectations and goals for team members while supporting with training/resources

Contribute in developing and refining analytic team‘s vision and annual goals 

Practice Development

Enhance and improve formal frameworks and methods using advanced analytics techniques

Strengthen the use of data and thought leadership across the organization

Identify new trends, technologies, and solutions in the marketplace and develop business plans to address client/industry needs 

Develop new solutions for clients that can be added to department’s roster and capabilities of products and services 

Qualifications

6 to 8 years of experience in marketing analytics and business consulting using data to drive client performance 

3-4 years of client-facing/consulting and 1-2 years of management experience

Degree in business or quantitative disciplines such as statistics, mathematics, or economics; MBA or Advanced Degree a plus 

Excellent knowledge of one or more analytics disciplines including Predictive Modeling, Marketing Mix Modeling, Attribution, CRM, Business Intelligence, and Data Warehousing

Experience in multivariate testing, multivariate regression/logistic, mixed modeling, factor/principal components analysis, classification algorithms, support vector machines, random forest, or other machine learning techniques 

Experience with R, Python, or other similar statistical and data mining tools 

Experience with business intelligence platforms such as Tableau or Datorama and a strong understanding of relationship database a plus 

Proficient in utilizing web analytics platforms such as Adobe Analytics and Google Analytics

Possession of excellent written, oral communication, and presentation skills

Able to work independently and balance multiple tasks

Proven experience managing or mentoring a team 

Additional Information

About the Way We Work 

Be You 

We believe you should be able to be the same person at work as you are at home. Authenticity and trust are important. Be who you are, mean what you say, allow other PFXers to do the same. 

Know Your Teammates 

We know social opportunities reinforce relationships, and relationships shape our attitudes. Everyone is equal parts teacher and learner, so invest in each other.

We are a community. Play with intention. 

Make It Better 

We believe there’s always room for growth—professionally, personally, and in our communities. We identify opportunities for improvement, innovation, and learning and encourage our clients to do the same. 

Collaborate Expertly 

Everyone comes to Performics with a different background and provides unique value.

Speak up, embrace a “what if” attitude, and support the people around you. Collaborate with your team, hone your expertise, and remember – the best idea wins.