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SEO Specialist

Keypath Education

This is a Full-time position in Schaumburg, IL posted March 1, 2021.

nnKeypath Education is seeking an SEO Specialist to join the team in Schaumburg, IL.nn nn nn nnThe SEO Specialist is responsible for the search engine optimization of university partners online websites to optimize programmatic website traffic from all sources and deliver high-converting inquiries.

This includes identifying and executing the on-page and off-page strategy, inquiry projections and reforecasts, budget management and performance analysis of the website.

The specialist should audit partner site performance and make recommendations to meet or exceed inquiry and start goals.

nn nn n nn nn Be Bold and Do Meaningful Work nn nn n nn nnIt takes many skills to design and deliver the most career-relevant online programs with the world’s leading universities.

If you’re looking to use your unique set of skills to make a difference, we are always on the lookout for diverse motivated individualsnn nn n nn nnCOVID UPDATE: We are working to finalize our long-term WFH policy; you can expect to spend a maximum of 2 days in the office when we do reopennn nn n nn nn Responsibilities Include, But Are Not Limited To: nn nn nn nnThe on-page optimization component of this position includes proficiently performing the following activities:nn nn n nn Annual competitive analysis of peer institutions to develop/refine keyword strategy.

Optimize current content and uncover new opportunities through keyword research.

Monthly meta tag and content optimization.

Analysis of site architecture and opportunities for improvement.

Learn new SEO skills and stay on top of the rapidly evolving SEO field.

nn n nn nnThe off-page component of this position includes effectively performing the following activities:nn nn n nn Research websites that can aid in attracting backlinks.

Make phone calls and email relevant websites in order to earn high-quality links.

Track the effectiveness of the campaign.

Develop new and execute strategies for increasing the web presence of our clients’ websites.

Ensure use of only “white hat” SEO practices, which will ensure favorable rankings in SERPs.

nn n nn nnThe conversion optimization component of this position includes the following activities:nn nn n nn Recommend and execute modifications to the conversion path on the site.

Identify and execute site usability or user-experience (UX) enhancements.

Establish and execute testing strategy to build traffic, site engagement and conversion rate.

Weekly reporting on performance to goal to Marketing Manager.

nn n nn nn n nn nn Things That Should Be in Your Background: nn nn nn nn Education: nn College degree in Business, Marketing, Entrepreneurship, Communications, Journalism or commensurate experience nn nn nn Experience: nn Making SEO recommendations and implementing SEO strategies on websites.

Proven track record for accurate inquiry projections and forecasts from SEO channel The candidate should be comfortable communicating the value of SEO to clients and also assessing the SEO needs of clients.

The candidate will also need the ability to communicate technical issues in an easy to understand way.

SEO specialist will also need the ability to communicate technical issues in an easy to understand way.

Becoming a successful Internet marketer demands a willingness to keep up on industry news and stay informed.

The candidate should be able to manage multiple simultaneous projects Demonstrated critical thinking skills, decision-making, and problem-solving skills.

Excellent written and verbal communications skills including the ability to successfully work with all levels of management.

Supervisory management skills and the ability to oversee delegated tasks.

Proven ability to effectively provide training and explain processes and procedures.

Knowledge of planning processes and issues.

nn nn nn Technical skills:nn Proficient with Microsoft Office Suite including Outlook, Word, Excel, Power Point, Publisher.

Knowledge of HTML/CSS and website administrations, Drupal and/or WordPress experience, Google Analytics, Crazy Egg experience.

nn n nn nn Special Requirements Specific to Job:nn An understanding of the Higher Education and Post-Secondary Education sector Self-motivated Proactive Able to multitask Excellent written and oral communication skills Strong attention to detail Customer service skills Team player nn n nn nn n nn nn Benefits: nn nn nn nnKeypath Education offers a comprehensive benefits package:nn Medical, dental and vision coverage Life insurance, disability and 401K Generous paid leave policies Tuition reimbursement program Get a degree at one of our Partner Programs with free tuition!

nn n nn nn n nn nn About Keypath Education: nn nn nn nnOur global mission is: Educate professionals to transform their world.

We do this by partnering with the world’s leading universities who want to deliver career-relevant education to professionals.

Keypath Education provides a market-led & tech-focused online education solution.

We set ourselves apart from other providers, thanks to our global team of education experts who provide us with a breadth of diversity and data, which allows us to respond quickly to the “Future of Work” trends.

We have an unwavering commitment to the student experience, an unrivalled desire to innovate, and a drive to leave a positive mark on the world.

nn nn n nn nnKeypath acts as an extension of the university’s team, keeping its brand and academic rigor intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology.

Services provided include market research, program development, marketing, student recruitment, retention, and course development.

nn nn nn nnAside from the great perks and investment in our people’s own learning and development, it’s our culture that makes Keypath Education unique.

We truly put our people first
– our employees and our students.

Our mantra is, “Be Bold and Do Meaningful Work.” We seek out unique challenges.

We move fast by choice.

We push ourselves to be lifelong learners and demand the best from one another.

It’s what defines Keypath
– and we wouldn’t have it any other way.nn nn nn nnTo deliver on this mission, the first thing we did was hire the best and brightest leaders in online learning.

We opened offices in Melbourne, London, Chicago, Toronto, and have virtual employees all over the world to support our university partners.nn nnWhile our journey is just beginning, our team has accomplished so much already.

We work with more than 25 partners worldwide, supporting 100+ degree programs.

Our university partners are recognized for their academic quality, with most being regionally or nationally ranked.

Also, 13 are globally ranked
– a distinction given to only 3% of universities in the world.

nn nn n nn nn nn nn nn nn Note: The above statements outline nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required.

All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.

nn nn nn nn Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws.

Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

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