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Senior Content Specialist – Remote

Adtalem Global Education

This is a Full-time position in Chicago, IL posted June 11, 2021.

Adtalem Global Education, a leading workforce solutions provider, is looking for a Senior SEO & Performance Content specialist to manage and create engaging, high quality content that drives organic traffic to our websites, and supports the conversion of that traffic to students and members.

The ideal candidate for this position will be passionate about content that stands out and helps our brands shine – from blog posts, to web content, to emails, infographics, video and beyond.

In addition to some hands-on creation, this role will be responsible for the overall delivery of content creation in support of SEO and performance, leveraging both internal resources and a network of freelancers.

The ideal candidate has impeccable research, writing and editing skills, a mastery of PR or SEO outreach best practices, and a drive to be on the cutting-edge of content and search engine optimization.

Collaborate regularly with stakeholders to define SEO and performance content strategy and roadmap.

Manage execution of the content strategy and roadmap by overseeing all aspects of SEO and performance content projects, including managing freelancer relationships, writing creative briefs and making content assignments, ensuring adherence to timelines, providing initial review and handling review process by internal stakeholders and SEO agency prior to publishing.

Support agency and internal resources to execute SEO backlinking outreach and develop and identify new backlinking opportunities.

Contribute to the creation of videos, blog posts, graphics, web content and email.

Create and present monthly reports to provide content insights to the broader marketing and management teams.

Use Google Analytics, social analytics and insights to inform editorial opportunities.

Other projects and duties as opportunities arise.

5-7 years SEO, journalism, content marketing or public relations experience
The qualities that will make you successful in this role include:
Strong writing skills with experience creating highly engaging website, blog, email and social media content Data-driven mindset, the curiosity and desire for continuous improvement of our content efforts Strong project management or trafficking experience Passion for creating and consuming new content types including graphics, blog posts and videos, and distributing these assets to our social community A self-starter with the willingness, and desire, to “roll up your sleeves” and get the job done Experience using project management tools like or Basecamp Strong interpersonal skills with a desire to work cross-functionally and in teams Preference for working in a fast-paced, entrepreneurial environment Commitment to providing a high level of customer service Experience analyzing and summarizing data to identify trends and make recommendations Passion for creating amazing and valuable content Impeccable presentation building and delivery skills

We are proud to be an EEO employer M/F/D/V.

At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion.

We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business.

We also maintain a drug-free workplace.

Who We Are

At Adtalem Global Education, we seek to empower students and members to achieve their goals, find success and make inspiring contributions to our global community.

Adtalem is a leading workforce solutions provider that partners with organizations to proactively address future workforce needs and empowers career development with access to world-class academic curriculums, certifications and training programs across the medical and healthcare and financial services industries.

Adtalem institutions and companies include: American University of the Caribbean School of Medicine, Association of Certified Anti-Money Laundering Specialists, Becker Professional Education, Chamberlain University, EduPristine, OnCourse Learning, Ross University School of Medicine and Ross University School of Veterinary Medicine. (NYSE: ATGE; member S&P MidCap 400 Index) For more information, please visi t .

Commitment to Diversity and Inclusion

We pride ourselves in nurturing a culture that encourages everyone to bring their full selves to work each day.

To us, diversity and inclusion needs to be intentional to be impactful.

We don’t just welcome differences, we celebrate them. #WeAreAdtalem

To learn more about our commitment to Diversity and Inclusion ,  click here  to visit our Diversity page.

The trademarks / service marks used herein are owned by Adtalem Global Education or one of its subsidiaries / divisions.