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Marketing specialist

Indeck Power Equipment Company

This is a Full-time position in Wheeling, IL posted November 5, 2019.

Are you a self-driven, hands-on, high-energy marketing professional who is highly proficient with SEO, Google Ads , and Google Analytics?

If so, please read on.

We are looking for an enthusiastic Marketing Specialist to execute and own all aspects of our marketing efforts including SEM, Lead Generation, Content Development (Copy, Images, Video), Social Media, Email Marketing, Trade Shows, and Advertising, Asset Management and more.

Key Responsibilities: Online Presence
· SEM o Continuously manage and optimize SEO and PPC campaigns of different search engine platforms (Google, Yahoo, Bing, etc).

Must be highly proficient with SEO, Google Ads, and Google Analytics.

· Develop and create optimized landing pages for Indeck website(s) through Word Press Platform
· Manage Indeck’s social media platforms to ensure brand consistency and global voice.

Email Marketing
· Internal and partner electronic newsletters – responsible for content and distribution of periodic newsletters.

· Compile data for targeted horizontal and verticals, and develop an execute lead nurturing and email drip campaigns for targeted audience(s).

Campaign Performance o Collaborate with sales teams and external consultants to improve our landing pages and optimize user experience and improve SEO results.

o Report performance metrics of all digital marketing campaigns to sales and corporate management on a monthly basis.

o Perform competitor and industry analysis and report recommendations, trends and other findings to Leadership.

o Collect and report client feedback and present findings to Leadership Content Development and Asset Management o Review current advertising campaigns to identify and recommend areas of improvement.

o Develop artwork for print and digital distribution that is consistent with corporate and individual company branding.

o Provide copy and graphic design for all marketing materials including web blasts, newsletters, etc o Continual update of all electronic and print deliverables including removal of outdated or non-applicable ad material as directed.

o Responsible for preparing product brochures, customer surveys, market research, direct mailing campaigns, Company newsletter, updating Company website, technical manuals, preparing for trade shows, coordinating product photography, and video.

o Maintain a content calendar for all channels (Digital, print, social) at least one month out.

Events o Oversee, attend and manage the planning and execution of special event/trade shows.

Work with the Sales Team to identify target markets for trade show participation, and preparing/coordinating event details (who will attend, raffles, giveaways, etc), o Management of Tradeshow assets (exhibit booths, giveaway stock and replenishment, etc.) o Arrange and coordinate travel schedules and reservations for those attending.

o Prepare a succinct post-tradeshow summary regarding effectiveness, highlights, and action items that need to be addressed.

· Support other departments with developing and distributing deliverables when requested, (presentations, VIP packages, etc) Manage the marketing budget and recommend improvements to maximize the effectiveness of the company’s budgeted spend.

· Be a key contributor to the implementation of new CRM system.

· Measure, analyze, and continuously optimize the effectiveness and cost-efficiency of the Company’s Marketing initiatives.

Education and Experience:
• A Degree in Marketing or Public Relations.

• 3 years of experience in Marketing.

Job Knowledge, Skills and Abilities: Highly driven and highly motivated and passionate about Marketing.

Proficient in SEO, Google Adwords and Google Analytics.

Certification is a plus.

Strong analytical and communication skills with the ability to articulate performance metrics, challenges and opportunities for growth.

Data-driven thinker with proficiency in performance marketing measurement metrics and analytics.

Proficient in MS Office, Adobe Creative Suite and email marketing and social media management programs Excellent verbal and written communication skills required.

Strong interpersonal skills and ability to collaborate with cross-functional teams.

Must have good command of the English language, oral and written.

• Detail oriented and ability to proof-read.

• Excellent organizational, time management, analytical, and problem-solving skills.

• Highly flexible and adaptable to constantly changing priorities.

• Ability to work independently and professionally represent the Company.

Supervisory Responsibilities:
• None.

Physical Demands:
• Required to sit for long periods of time.

• Infrequent light physical effort required.

• Ability to travel 10-15% Work Environment:
• Work performed in an office environment.

• Offsite work performed in a tradeshow/conference environment.

 May be required to perform other duties as requested, directed or assigned.