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Demand Generation Senior Marketing Specialist-Prof. Services

Alight Solutions

This is a Full-time position in Lincolnshire, IL posted May 3, 2021.

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Demand Generation Senior Marketing Specialist-Prof.


Marketing & Communications Group Regular Lincolnshire, Illinois, United States of America Posted on:04/02/2021 Job ID:R-9843

As a leading provider of human capital solutions, we help our clients and their people navigate the complexity of health, wealth and HR.

We combine data-driven, consumer-centered technology with personalized care and service to deliver a superior customer experience.

Our dedicated colleagues across 28 global centers help 23 million people and their 11 million family members simplify work and life, both now and in the future.

At Alight, we are reimagining how people and organizations thrive.

We are looking for an experienced Demand Generation Senior Specialist to join the Alight Marketing team, based in North America.

This individual should have expertise in designing and executing successful demand generation campaigns, while partnering closely with product marketing, content marketing, sales and SDRs.

We are looking for someone who can take on full ownership of integrated campaigns to uncover new opportunities for Alight’s Cloud Professional Services business.

This person should be revenue-focused, strategic and dynamic.

As a Demand Generation Senior Marketing Specialist, a typical day to include the following:
Develop, lead and execute integrated campaigns (email, landing pages, social, webinars, events, direct mail, inside sales, content) Guide content and product marketing teams on campaign asset development for interaction touchpoints Partner with digital team to execute campaigns via organic and paid digital promotional channels Partner with demand execution team to test, measure, and optimize campaigns Lead quality assurance process for marketing automation Review campaign results and report metrics to leadership Quality check messaging and visuals to brand guidelines Track and analyze market trends, opportunities, industry tactics, competitors and best practices Partner closely with sales on tactics, needs and marketing assets
Education and Experience
Bachelor’s degree in marketing preferred but not essential 3-7 years of experience in a marketing role in either a corporate or agency environment HR services, payroll or outsourcing solutions experience a plus
Knowledge and skills
Hands-on experience planning, developing and executing demand generation campaigns with proven results Track record of organizing and completing detailed projects accurately, and ability to deliver on deadlines and within defined budgets Ability to clearly and succinctly communicate messaging (verbally/written) to internal partners, external agencies and internal executives
Key attributes of the individual
Proven track record developing and implementing marketing programs Ability to inspire the team and excite the organization to rally behind the strategy Proven ability of working under pressure with resilience and tenacity
Background Check Required

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight’s employment policies.

Background checks may include some or all of the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test.

You will be notified during the hiring process which checks are required by the position.

Additionally, an active security clearance or the ability to obtain one may be required for this role.

Equal Employment Opportunity

Alight is an Equal Opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, ancestry, national origin, physical or mental disability, veteran or military status, or any other legally protected characteristics or conduct covered by federal, state or local law.

In addition, Alight takes affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, sex, sexual orientation, gender identity, protected veteran status, or national origin.

Reasonable Accommodations

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities, sincerely held religious beliefs, practices and observances, unless doing so would result in an undue hardship.

Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Diversity Statement

At Alight, we believe that diversity should be visible, valued, and sustained throughout the organization.

Alight provides equal treatment and employment opportunities to all employees and applicants for employment without regard to any protected status or other protected characteristic.

Authorization to Work in the United States

Applicants for (employment/this position) in the United States must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Alight.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law.

Alight Solutions is committed to a diverse workforce and is an affirmative action employer.

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Location Virtual, Illinois, United States of America

With an unwavering belief that a company’s success starts with its people, Alight Solutions is a leading cloud-based provider of integrated digital human capital and business solutions.

Leveraging proprietary AI and data analytics, Alight optimizes business process as a service (BPaaS) to deliver superior outcomes for employees and employers across a comprehensive portfolio of services.

Alight allows employees to enrich their health, wealth and work while enabling global organizations to achieve a high-performance culture.

Alight’s 15,000 dedicated colleagues serve more than 30 million employees and family members.

Learn how Alight helps organizations of all sizes, including over 70% of the Fortune 100

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